Walgreens
branding and packaging design
With over 3,000 health and wellness products in its owned brand portfolio, Walgreens required a cohesive packaging system that could stand out on shelves while signaling quality and trust. The redesign of the “Well at Walgreens” line unified the product range under a consistent visual language—featuring a streamlined design system, standardized copy, and updated photography. The refreshed look helped position these products as credible alternatives to national brands, while maintaining full regulatory compliance across categories. The result was a more recognizable, trustworthy brand experience that supported shopper confidence and contributed to improved sales performance.
