TIDE & GAIN
experiential design
To increase visibility and encourage product trial for Tide Pods and Gain Flings, Procter & Gamble launched a playful street activation in the heart of New York City. Near Grand Central Terminal, branded ambassadors equipped with custom bubble-blowing backpacks moved through crowds, distributing samples and turning heads.
The unexpected spectacle of bubbles drifting through the city created a joyful, multisensory experience that engaged both kids and adults. Each sample included a coupon redeemable at Target, helping to drive in-store conversion and track engagement following the event. With over 39,000 Pods and Flings handed out, the activation successfully captured attention, encouraged trial, and strengthened brand connection in one of the nation’s most high-traffic environments.
