TARGET UNION
experiential design
The Made For U Target Union was a traveling campus experience designed to deepen brand connection with college students through immersive, loyalty-building moments. Blending shopping, socializing, and interactive experiences, the activation served as a modern take on a college commons, supported by high-profile partnerships with Google, Snapchat, Sonos, Axe, Sally Hansen, and more. RFID-enabled wristbands, given to students as branded keepsakes, unlocked all areas of the event and provided valuable data on engagement and repeat visits. With 93% of participants saying they’d recommend Target to a friend, the program successfully turned first-time shoppers into long-term brand advocates.
