TARGET SPORTS
experiential design
To create a memorable brand presence outside the Minnesota Twins’ Target Field, Target launched the Target Tube—an interactive fan destination designed to engage baseball lovers before game time. Situated on the stadium plaza, the modular structure hosted a rotating lineup of activations throughout the season, including custom cap decorating, photo ops with team mascots, and a faux jumbotron experience. Dual touchscreen stations offered interactive games like Are You Smarter Than an Umpire?, blending entertainment with brand storytelling. With Target-branded giveaways—mini foam fingers being a fan favorite—the experience added a layer of fun and connection to game day, reinforcing Target’s hometown pride and deepening brand affinity with the local community.
