Target Sensory Friendly
photo art direction
Target’s Pillowfort Sensory-Friendly collection was created to meet the needs of the 8.7 million children living with sensory-related disorders—offering comfort, functionality, and style at an accessible price point. The launch included art direction for campaign photography and a custom digital experience that balanced warmth, playfulness, and clinical credibility. Products were designed to support focus, calm, and developmental needs without feeling overly medical, seamlessly integrating into family homes and children’s personal spaces.
The digital storytelling leaned into Pillowfort’s inviting aesthetic while clearly highlighting the thoughtful product features parents care about. Strong guest response—averaging 4.5-star reviews across the line—combined with widespread social and press coverage underscored the power of inclusive design, and reinforced Target’s commitment to serving diverse guest needs with empathy, innovation, and style.
