Target Outdoor Living

photo art direction
This collection of imagery brought Target’s outdoor living assortment to life with inviting, aspirational scenes designed to capture the feeling of effortless summer living. From patio furniture to outdoor décor, each shot was crafted to spark inspiration and help guests envision their own backyard retreats. The creative approach leaned into seasonal energy and lifestyle moments, encouraging early seasonal shopping and complete space planning. By blending trend-forward styling with approachable design, the visuals drove deeper engagement, supported higher average order value, and reinforced Target’s role as a destination for outdoor living.

Photographers: Amy Neunsinger, Dane Tashima
Stylists: Amy Chin, Scott Horne