Target Fieldcrest

photo art direction
A refreshed visual direction for Fieldcrest, Target’s owned brand of bed and bath essentials, focused on showcasing timeless luxury through a modern lens. Photography highlighted the updated assortment with elevated styling, current color palettes, and thoughtfully composed scenes that emphasized softness, quality, and comfort. The imagery was created for use on Target.com, helping guests envision how Fieldcrest could bring everyday indulgence into their routines. This updated approach reinforced the brand’s premium positioning within the Target portfolio while supporting engagement and conversion in a competitive category

Photographer: Clettis Wright | Stylist: David Frid