Target Dorm Room

photo art direction
A visually compelling photography series designed to inspire college students and parents shopping for dorm essentials. Styled and art-directed for Target.com, social media, and email marketing, the imagery balanced aspirational and attainable design, showcasing curated dorm spaces that felt both stylish and functional. The photography highlighted key products in real-life settings, reinforcing Target as the go-to destination for back-to-college shopping while driving engagement across digital channels.

Photographer: David Paul Schmit | Stylist: Toby Rae