Target Beauty

photo art direction
A collection of imagery highlighting Target’s beauty offerings, created for use across Target.com, social media, and digital marketing. Each image was art directed to reflect current beauty trends while remaining accessible and inclusive, inspiring guests to explore and discover products that fit their personal routines. Elevated styling and thoughtful composition encouraged cross-category exploration, helping guests envision complete beauty regimens. This cohesive visual approach increased engagement, supported larger basket sizes, and reinforced Target’s relevance in the competitive beauty landscape.

Photographers: Paul Nelson, Jeff Krueger, Tom Sadowski, Tony Martin
Stylists: Chrystina Hakam, Maren Anderson, Betsy Thayer, Wendy Lewis