target back to college
experiential design
Target’s annual Back to College event transformed late-night shopping into an unforgettable experience for students at 36 universities nationwide. Designed to make stocking up on essentials both fun and seamless, the event featured free campus-to-store transportation, high-energy DJ sets, and interactive brand activations with exclusive giveaways. The BullseyeU mobile web app enhanced the experience with shopping lists, bus stop details, and event updates. By creating a vibrant, social atmosphere, Target strengthened its connection with the next generation of shoppers, turning a routine errand into a must-attend tradition.
