ST. JUDE TARGET HOUSE
experiential design
Target House is a long-term housing facility at St. Jude Children’s Research Hospital, funded by Target to provide free lodging for families while their children undergo treatment. More than just a place to stay, Target House is designed to offer comfort, support, and a sense of normalcy during an incredibly challenging time.
To celebrate its 15th anniversary, Target hosted “Bullseye’s Pooch Party”—a playful, dog-themed celebration created to bring moments of joy to St. Jude patients and their families. Held under a giant tent on the hospital campus, the event featured hands-on crafts, snacks like “puppy chow,” a live dog show, and photo ops with Bullseye himself. The experience delivered fun, connection, and lightheartedness—reinforcing Target’s ongoing commitment to creating meaningful, supportive experiences for families when they need it most.
