PLATTS DIMENSIONS PRO

campaign creative direction
To support the relaunch of its flagship price reporting tool, S&P Global Platts introduced Platts Dimensions PRO—a rebrand and product evolution designed to reflect the platform’s expanded capabilities and multi-dimensional data offering. The strategic shift included a new product architecture aimed at reaching broader audience segments, driving adoption among both existing and prospective users.

To break category norms and reinvigorate the commodities space, the creative direction intentionally departed from expected industry visuals. Instead of leaning into literal or traditional imagery, the campaign embraced a bold, graphic approach—featuring kinetic typography and dynamic motion to represent the platform’s speed, precision, and integration. The result was a visually distinctive campaign that positioned Platts as a forward-thinking leader, while driving awareness, engagement, and cross-market relevance.

Laura Fernaine Platts Dimensions Pro
Laura Fernaine Platts Dimensions Pro
Laura Fernaine Platts Dimensions Pro
Laura Fernaine Platts Dimensions Pro

Created as part of The 199, S&P Global’s in-house creative agency
Art Director: Yu Bando-Mooney
Senior Designer: Katie Pettitt
Copywriter: Steven Lombardi
Motion graphics animation: Robotic Raptor