MADE BY DESIGN
digital art direction
Target introduced Made By Design as a new owned brand focused on elevating everyday essentials through thoughtful, accessible design. With over 750 affordably priced, beautifully made items, the brand was positioned to appeal to guests seeking quality and simplicity across every room in the home. The digital lookbook served as a strategic pre-launch tool, using product-forward photography and a clean visual aesthetic to reflect the brand’s core promise: versatile design that complements any style. By emphasizing form, function, and consistency across categories, the launch helped drive early brand recognition, guest interest, and strong entry into a competitive home market.
