LULU'S CUPCAKERY
branding and packaging design
Lulu’s Cupcakery pairs refined design with playful personality to create a brand as memorable as the cupcakes themselves. The visual identity combines classic elements—like soft butter-yellow and rich chocolate-brown—with subtly cheeky copy, striking a balance between sophistication and charm. Packaging and branding elements were crafted to signal premium quality while standing out in a saturated market, reinforcing the idea that these are no ordinary cupcakes. The result is a cohesive brand experience that delights visually, communicates flavor and fun, and leaves a lasting impression with every bite.
