Lilly Pulitzer
experiential design
To celebrate one of Target’s most iconic designer collaborations, a custom in-store Lilly Pulitzer lemonade stand brought the brand’s vibrant spirit to life at key locations across the country. Designed to complement the bold prints and playful energy of the collection, the activation offered guests a refreshing moment—both literally and visually—amid their shopping experience.
With every detail—from signage to styling—infused with Lilly’s signature aesthetic, the installation created an immersive brand experience that delighted shoppers, drove foot traffic, and elevated the overall excitement of the limited-time launch. The activation helped translate high-fashion appeal into an approachable, shareable moment that reinforced Target’s unique ability to blend designer credibility with everyday accessibility.
