Dr. Nour Laurent
branding
For Dr. Nour Laurent’s ophthalmology practice, the brand was developed to connect with a younger demographic and remove the fear often tied to visiting the eye doctor. The design uses soft gradients, clean typography, and a modern aesthetic to create an atmosphere of clarity, calmness, and approachability. By blending professionalism with warmth, the identity positions Dr. Laurent as both a trusted expert and a welcoming presence, transforming the patient experience into something contemporary and inviting.