CITY TARGET
experiential design
To generate buzz around the opening of a new City Target location in Portland, a mobile street team brought the brand directly to the people. A brigade of branded bikes—outfitted with custom panniers and Target-red flair—cruised through high-traffic areas, handing out curated swag and creating moments of delight across the city. The activation combined hyper-local engagement with Target’s playful spirit, driving awareness in an urban market through surprise, shareability, and face-to-face connection. Designed to feel spontaneous yet intentional, the experience helped City Target make a memorable entrance while reinforcing the brand’s presence in the community.
